
with TLB
Mission:
We help you build and expand your thought leadership brand to grow your business and career by leveraging our community of diverse and knowledgeable experts, our Social Audio expertise, and personal development resources.
Vision:
A community of one million thought leaders who impact the world with meaningful relationships, powerful communications and innovative ideas.
History:
The club was founded by Bobby Umar, who saw the opportunity to take his work with the startup DYPB – Discover Your Personal Brand, a thriving community in Toronto, Canada, before the pandemic.

The idea was to create a similar community that would serve everyone with their personal and professional development. We chose Thought Leadership Branding because it covered some of the most important areas: leadership, personal branding, relationships, innovation, content, communication skills, and thought leadership.
As more and more leaders saw the benefit of aligning their brand with ours and collaborating with each other in the community, the clubhouse group grew quickly in just a few months.
Now we aim to help build your professional business and brand, coach and support you, and grow your digital presence and overall business and career impact.
BENEFITS OF MEMBERSHIP
๐ข Weekly coaching calls: 2 x 45 min each, including a mini-training with guest expert speakers, plus bi-weekly mindset calls
๐ฃ Weekly mini-trainings: 10-15 min each
๐ต A 24/7 private messaging channel: via our private LinkedIn group and secure WhatsApp channel to share goals, wins, challenges, links, questions
๐ก Access to Bobby Umar: Our founder and head expert answers every question personally (and quickly!), sharing insights and experience from decades in leadership development
๐ We Promote You: Via our digital channels on LinkedIn, Twitter, IG, Newsletter, livestreams, coaching calls, and more
๐ด Access to a community of diverse experts and business leaders from around the world to collaborate with and support you
๐ข Access to resources: replays, transcripts, and handouts from all community calls, social audio rooms, trainings and deeper workshops (1-2 hours)
๐ฃ Opportunities to host your own workshops, livestreams, social audio rooms, and be featured in events, with club support
OTHER SERVICES – aside from our membership community, here are other services we offer:
1. Training & Development:
We offer workshops, seminars and events to help you build your thought leadership brand and help you succeed with Social Audio and your overall digital presence. Current and future offerings include:
- How to promote and grow your digital presence
- Multi-Platform content creation and engagement
- How to land a TEDx Talk and leverage for your thought leadership
- Storytelling for your content, your events, and your digital profiles
- Mindset, confidence and accountability as a leader
- How to monetize your business and digital strategy
- Social audio apps for newbies
- How TLB Club lead moderators rock their rooms
- Integrating your digital presence and brand with your social audio rooms
- Monetize and grow your business with your social audio rooms
2. Coaching & Consulting for Thought Leadership:
We help businesses, executives and entrepreneurs use our Thought Leadership Branding model to expand their digital presence, build their brand, curate community, generate leads and monetize. We offer group coaching (e.g. our Membership Community has weekly coaching calls and training), one-on-one coaching, and customized consulting.
3. Lead Moderators & Facilitators for Hire:
If you need an expert moderator or host for a social audio room, livestream or in-person event, we can provide a diverse range of experts and thought leaders across numerous industries. You can see some of our experienced hosts on our Moderator page.
4. Sponsored Rooms:
We can elevate your company, your brand, and showcase your executive leaders via sponsored rooms. We can host in our TLB club, our existing rooms, or we can help you run a successful event in your own room, livestream, club or in-person event.